Fabric collection which contains twelve patterns designed by me.
The collection is called Laws of a fraction and the idea behind the name is a play on the saying ”Laws of attraction”. A pattern consists of many parts and fractions that needs to go under the same main rule to work together. The smallest piece is just as important as the largest one and each part plays a role in completing the full image. The title is also a reference to natures fractals which can be found everywhere, in plants, animals, minerals etc. Fractals are a kind of pattern so I thought it would be fitting to use it in the title of the collection.
Wallpaper collection which contains eight patterns in different colorways designed by me.
“Alexander is an illustrator and pattern designer from Sweden.
He studied pattern design and painting after which he decided to go for a career in illustration and design. He works primarily from home in his small office in Stockholm which used to be a wardrobe. People often say it looks small and cluttered but the fantasy thrives in a room without windows.
Alexanders style can be described as a mix between figurative and abstract motifs with both analog and digital methods used. The main focus is always to take a step back from how the reality is perceived and make it into something else where each wallpaper is it´s own little universe.”